DemoChimp, the leading provider of intelligent B2B demo automation software, announced that it has rebranded as CONSENSUS™. Seed Equity investors participated in DemoChimp’s funding round last year. This new company identity crystallizes the company’s strategy to provide automated stakeholder engagement and analytics tools to drive agreement among diverse internal buyers and close more sales more rapidly. As part of this rebranding, CONSENSUS has completed a $4.2 million Series A funding round to support expansion of its mission, led by Peak Ventures with participation from CEB and super angel Nobutaka Mutaguchi.

All B2B marketing and sales organizations ultimately face the same barrier to success: group buying dysfunction. As DemoChimp, the company successfully deployed a scalable solution that replaced repetitive live sales demos with intelligent, automated demos personalized to each decision maker. This scalable approach drives profitable purchase decisions for technical solutions that touch multiple departments and involve diverse groups of stakeholders by turning that dysfunction into consensus.

“CONSENSUS describes our customers’ needs and the value we deliver, all in a single word,” said CEO and Founder Garin Hess. “We’re delivering powerful and scalable automated tools for sales and marketing professionals that overcome buying dysfunction and drive the agreement they need to get profitable deals done quickly.”

The Series A round of financing brings the total amount CONSENSUS has raised to $7 million, including original investments from Peak Ventures, Select Venture Partners, Albion Financial and Seed Equity, along with initial seed investment from CONSENSUS CEO and Founder Garin Hess.

The capital injection enables CONSENSUS to expand adoption of its buying consensus solution among mid-market and enterprise companies. CONSENSUS will also use the funding for additional product innovation.

Sid Krommenhoek, Managing Partner at Peak Ventures commented, “We’re excited to be increasing our investment in CONSENSUS. This company represents precisely the kind of insight-driven sales acceleration and marketing leverage that growing businesses of all sizes need. Solving the problem of buying dysfunction represents a significant market opportunity.”

He added, “CONSENSUS brings an easy-to-use solution to sales teams who struggle with multi-stakeholder buying processes and to marketers who feel pressure to deliver more leads that are better qualified.”

Read the full press release on this announcement here.